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Sony aims for specialist crowd

Rather than haute couture, sonystyle stores sell gizmos as varied as $20 clock radios and $20, 000 plasma screen devices.

The retail settings are about as far as possible from the sprawling warehouse style stores that move most of sony's merchandise.Blond wood paneling and enormous mirrors adorn the walls.Tucked among displays of pocket size cameras and poster size tvs are minimal couches, area rugs and simulated fire places.

"It's not a scary environment, described mike fasulo, who runs the sonystyle chain of stores, in boston and houston and in new york and santa ana, calif, you will open in palo alto, calif, the following month. "This does not feel like a boys' club,

Compared fot Ralph Lauren Outlet it end, there's an easy crucial sonystyle rule:No athletic on tv.

The stores are part of a continuing restructuring at the tokyo based company legendary for the walkman and the trinitron.Recent times, sony's consumer Polo Classic Suits electronic devices division has stumbled, losing $315 million on across the globe sales of $43.7 billion dollars in the fiscal year ended March 31.

So sony is following your example of the fashion industry, which has long used boutiques to showcase of which might get lost among competitors in regular retail displays.

"They need to make a direct link with the consumer to exhibit the entire package, said retail expert marshal cohen of npd group. "Will need that, Cheap Ralph Lauren they are just one of many brands at a retailer,

Cohen said timeless electronics retailers that carry sony products have little reason to fear sonystyle as a competitor.

"When ralph lauren opened his well-Known stores, everyone said it would cut sales far and wide Ralph Lauren Long Sleeved T-Shirts else, cohen considered that. "Actually, it enhanced sales just about everywhere else because it enhanced the brand,

Sony is one of several established electronics brands in the world, making it tough for outlets not to stock its products. "Most retailers in seo have to carry sony, said explore analyst richard doherty of envisioneering group.

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